The Voice of Women Shaping Pavement
The FORCE Feed
The FORCE Feed is where the stories, insights, and perspectives driving the pavement industry forward come to life.
This is more than content—it’s a platform for women to be seen, heard, and recognized for the impact they’re making across every corner of the industry. From contractors and crew leaders to executives, entrepreneurs, and innovators, the FORCE community is redefining what leadership looks like in pavement.
Here, you’ll find real conversations, hard-earned lessons, and practical insights designed to help you grow—personally and professionally.
One feed. Two access levels.
Public and premium posts live in the same stream. Members-only content is clearly marked with a lock badge and opens after login.
Free
Open access articles
Premium
Members-only insights
WHAT YOU’LL FIND HERE
10+ Networking Events
Real strategies from female leaders in the industry
Industry Perspectives
Conversations around challenges and opportunities shaping pavement’s future
Career Growth
Tips, lessons, and experiences to help you take your next step
Community Stories
The real stories behind the people, projects, and progress shaping pavement
WHY IT MATTERS
In an industry where representation hasn’t always been visible, sharing stories matters. When women see what’s possible, they step into bigger opportunities—and bring others with them.
FORCE exists to amplify those voices and create a space where experience is shared, growth is supported, and leadership is built together.
Latest from FORCE
Stay updated with leadership insights, industry trends, and real stories from the FORCE community.
A FORCE membership is an investment in your career, your network and your place in the pavement industry. There’s never been a better time to join, and the benefits add up quickly. $295 VALUEComplimentary ticket to the FORCE Awards Ceremony & Dinner at IGNITE $99...
Ready for the next conversation that will change how you attack your day? We are. The Next Skinny Branch: Taking Risks, Embracing AI & Moving Forward What if the next big step in your career starts with being willing to get a little uncomfortable? Join FORCE...
A huge thank you to everyone who joined our August FORCE Lunch & Learn with Mary Schwandt, COO of Acha Construction. Mary brought such an authentic perspective to our conversation about leadership, navigating challenges and building a career in this industry. And,...
This month, we want every FORCE member to make one ask that feels a little uncomfortable. Maybe you: Ask to be included in a meeting or project you want to be part of. Ask for feedback about what it would take to reach the next level in your career. Ask for the raise,...
Last month, we challenged ourselves to build confidence—to speak up, trust our instincts, recognize what we bring to the table and stop shrinking our accomplishments. For October, we’re taking that one step further. Our October theme is: Take Up Space. Women in this...
Too often, women are the first to celebrate the success of those around them—and the last to recognize their own. They work hard. They lead teams. They mentor others. They solve problems. They build businesses and strengthen our industry every single day. Yet when...
The replay of Authentic Leadership with Shauna Huntington is now available as part of your complimentary FORCE trial. In this session, Shauna shared her real-life experience leading and managing teams, including the mistakes she made along the way and what she learned...
Introducing FORCE Forward, a new monthly feature designed to help you turn inspiration into action. Each month, we'll share a simple challenge focused on building confidence, strengthening leadership, expanding your network, or developing the skills that help women...
When we think about successful women in construction, we often picture the milestones—the promotions, the thriving businesses, the major projects, and the leadership roles they've earned. What we don't often hear about is everything that happened before those...
Speaking of our next call, we’re excited to continue those conversations during our Lunch & Learn on Tuesday, August 18, from 12:00–1:00 p.m. CDT, featuring Mary Schwandt, Chief Operating Officer at Acha Construction. Mary has built an impressive career in...
COMMUNITY CONTENT HUB
A central place for free and members-only articles, leadership insights, event recaps, industry education, and stories from women shaping the pavement and maintenance space.
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